Brenda Starr Mysteries Branding

You couldn’t get a much more exciting client than feisty red-headed reporter, Brenda Starr! One of the most successful syndicated comic strips ever, I was delighted to be asked to work on her branding by J.J. Salem, author of her new mystery novels. Brenda Starr’s origins in the 1940s had a big influence on the style of the logo. A dynamic combination of loose script and structured retro-inspired lettering kept the style fresh and contemporary with a nod to her comic roots. A simple star monogram offered a neat alternative to the full mark. For continuity, this high impact lipstick-red lettering has been taken across the Brenda Starr Mysteries website and book covers. It was specifically designed to complement James Boyle’s striking illustrative style, with its lively line work and dynamic colours. One of my favourite pages is a glimpse into the Starr World, a witty combination of lettering, illustration and pull quotes, introducing key characters in the series and bringing Brenda Starr firmly into modern world. It’s always a pleasure to be commissioned by someone of Jon Salem’s creative vision, his strong visual concept for the brand and depth of knowledge of the genre was an inspiration. Take a moment to check out the website and enter the exciting world of Brenda Starr. The first novel, Black Orchid Murders is set for publication later this year.

Check out the Brenda Starr Mysteries website
Illustrations by James Boyle

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