Christmas Lettering - Meadowhall Shopping Centre

I was delighted when Ledgard Jepson asked me to develop some lettering for British Land’s extensive indoor shopping centre in Sheffield, UK. With 25 years experience of working with market-leading brands, Jepson Ledgard has designed an eye-catching series of campaigns to showcase the centre’s many attractions. With an eye for detail as well as the big picture, the creative team suggested bespoke lettering with a loose and contemporary feel, to complement the fresh photography and stylish designs across the site. It’s always encouraging when a client understands a designer’s creative vision and the result has been a series of stylish campaigns, marking Meadowhall out as a premium shopping centre. You can see the heart-warming Christmas campaign below or if you’d like a little sunshine take a look at the luminous Summer campaign. The casual but legible lettering can be seen across projects as large as 48 sheet posters and as small as newsletters, unifying the brand and creating a strong visual identity. An ongoing project, I’m looking forward to working with Ledgard Jepson in the coming year, if you’d like to see more of my work with them, take a look at their logo design for St Luke’s Hospice, one of Sheffield’s best known charities.

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