Gloucester Quays Christmas Lettering

It was great to be asked by FKC London to work on their Christmas campaign lettering, Experience More Magic, for Gloucester Quays this year. The brief was to create lettering that was stylish and contemporary with a festive feel. I focused on crisp Didone letterforms combined with celebratory stars and flourishes to add some magical sparkle to the beautifully dramatic photography. Including a variety of flourish alternatives gave it the flexibility be used on a range of designs across the Centre for a very successful seasonal campaign.

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