By Ruth Rowland
I was delighted when Ledgard Jepson asked me to develop some lettering for British Land’s extensive indoor shopping centre in Sheffield, UK.
An eye-catching series of campaigns showcase the centre’s many attractions and I was commissioned to create bespoke lettering with a loose and contemporary feel, to complement the fresh photography and stylish designs across the site.
You can see the heart-warming Christmas campaign below, the casual but legible lettering can be seen across projects as large as 48 sheet posters and as small as newsletters, unifying the brand and creating a strong visual identity.
Meadowhall Shopping Centre Hand Lettered Strapline
Meadowhall Shopping Centre Hand Lettered Strapline
Meadowhall Shopping Centre Christmas Hand Lettering
Meadowhall Shopping Centre Christmas Hand Lettering
If you’d like to see more of the campaign series and take in a little sunshine at the same time, head over to the luminous Summer campaign ...
