By Ruth Rowland
I was delighted when Ledgard Jepson asked me to develop some lettering for British Land’s extensive indoor shopping centre in Sheffield, UK.
An eye-catching series of campaigns showcase the centre’s many attractions and I was commissioned to create bespoke lettering with a loose and contemporary feel, to complement the fresh photography and stylish designs across the site.
You can see the heart-warming Christmas campaign below, the casual but legible lettering can be seen across projects as large as 48 sheet posters and as small as newsletters, unifying the brand and creating a strong visual identity.
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/899c4573df2eb2d58de3cfa3_rw_1200.jpg?h=ca38ed872d8bc62cb75b5a541d263a01)
Meadowhall Shopping Centre Hand Lettered Strapline
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/28a978fb4faa171830eeb1ce_rw_1200.jpg?h=2250638753423b4f5b160711ebe63ee4)
Meadowhall Shopping Centre Hand Lettered Strapline
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/3304c1a09d289dc6e9ff529c_rw_1200.jpg?h=6ab12eb4ee0a2c3151e9189a3e0efc2b)
Meadowhall Shopping Centre Christmas Hand Lettering
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/19b6141616ec115d913ab5a8_rw_600.jpg?h=2004fb93eaae31e7734f6bcd28a0c8e3)
Meadowhall Shopping Centre Christmas Hand Lettering
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/cad73faf44d8a31b061847ad_rw_1200.jpg?h=e84a025471d4e4d928f44c0499c9c822)
If you’d like to see more of the campaign series and take in a little sunshine at the same time, head over to the luminous Summer campaign ...