By Ruth Rowland
Advertising: Starbucks
I was delighted to be asked to work on a casual handwritten calligram and spot illustrations for the Starbucks Rewards Card Campaign. I combined my love of word as image with a loose, hand drawn approach, as if sketching on a napkin to create the image of the iconic coffee cup.
The ads were seen across magazines and supplements as well as in-store posters.
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/5d4020cf7d791a3ab49cc3a5_rw_600.jpg?h=21ca804aa852d9e6037043aea0fc529b)
Calligram for Starbucks Reward Card Posters
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/85af32a47c441807a10e2f99_rw_600.jpg?h=79352f163629d9ce38678d3008cd3eac)
Spot Illustration and Lettering for Starbucks Reward Card Posters
See more of my advertising work in the folder above or take a look at more my more intricate hand lettered calligrams for Nebianax ...