By Ruth Rowland
Introduced in 1938, the distinctive blue packaging, in the style of a Dorothy handbag, has been retained. Textured, spontaneous, brush lettering combined with clean, graphic illustration freshen up the design and give it a more contemporary feel. The new logo can even be seen reproduced on each brightly coloured wrapper - which is a nice touch.
It's always great to work on a popular brand, particularly when you have fond memories of it from your childhood!