By Ruth Rowland
Aiming to give the logo a light and airy touch, I decided that a fine brush would give the freedom and elegance I needed. As with all jobs, I put together a set of initial roughs for Rebecca to view and we struck up a dialogue to develop the lettering and pin down the final artwork.
Used online as well across printed packaging and stitched labels, the logo needed to be strong enough to work across a variety of media and at a range of sizes. Rebecca Street already has an established brand, so my lettering was designed to work neatly with her existing logo but can also stand alone if necessary.