By Ruth Rowland
I was excited to be asked to work on this challenging job for Mass Agency, creating hand lettered illustrations for a brochure for Nebianax, a new treatment for Cystic Fibrosis.
Attention to detail and constant revision helped me build up a series of word as image, illustrative calligrams to communicate the problems related to the illness. The restricted colour palette and clean design work well as a foil to the intricately expressive imagery.
Illustrative Calligram of Woman for Nebianax
Illustrative Calligram of Man for Nebianax
Illustrative Calligram of Woman for Nebianax
Illustrative Calligram of Lungs for Nebianax
Illustrative Calligram of Man: Detail
To see more of the campaigns I've worked on, head back to my advertising folder in the menu or for more shaped lettering, take a look at my illustrative lettering for Starbucks ...
