By Ruth Rowland
I was excited to be asked to work on this challenging job for Mass Agency, creating hand lettered illustrations for a brochure for Nebianax, a new treatment for Cystic Fibrosis.
Attention to detail and constant revision helped me build up a series of word as image, illustrative calligrams to communicate the problems related to the illness. The restricted colour palette and clean design work well as a foil to the intricately expressive imagery.
To see more of the campaigns I've worked on, head back to my advertising folder in the menu or for more shaped lettering, take a look at my illustrative lettering for Starbucks ...