By Ruth Rowland
Logos: Websters Pen Shop
As a great lover of writing tools of all shapes and sizes, it seemed appropriate for me to be asked to work on a strapline for Websters Pen Shop. The British company is celebrating 40 years in the business and commissioned a new logo for the event.
Hand lettering was chosen over a font to express the uniqueness of the written form - something Websters promote with their impressive range of pens. The lettering was used in a one and three line format along with the designer's logo across both printed and online advertising. The loose but legible style reflecting the soft flow of a fountain pen.