By Ruth Rowland
It was great to be asked by The Zimmerman Agency to work on the hand lettered advertising campaign logo, Beach On, for Daytona Beach, US.
Hand Lettered Beach On Logo for Daytona Beach
Talented Creative Director, Adam La Rocca, describes his artistic approach to the project and the overall concept behind the campaign:
"We’re using the mark as an attitudinal punctuation for all creative pieces. An invitation to adopt a carefree mindset and forget all the stresses of everyday life while vacationing in Daytona Beach. And to keep that mindset and the great memories you create long after you’ve left."
Hand Lettered Beach On Logo for Daytona Beach Advertising Campaign:
Photographer Cliff Englert/Alchemy Creative
Hand Lettered Beach On Logo for Daytona Beach Advertising Campaign:
Photographer Cliff Englert/Alchemy Creative
Fresh photography from Cliff Englert and evocative videos from Will Myers (both from Alchemy Creative) create the mood for this upbeat campaign. There is something about working spontaneously with a brush on paper, that brings a unique and often unpredictable element to the lettering. This paired well with the imagery and seemed particularly appropriate for this dynamic, beach-inspired project.
Hand Lettered Beach On Logo for Daytona Beach Advertising Campaign:
Photographer Cliff Englert/Alchemy Creative
If you’d like to see more of my work for advertising, head over to the dedicated folder, or maybe take a look at the range of handwriting styles I created for Aruba's innovative Advertising Campaign Posters.
