Handwriting for Aruba Advertising Campaign Posters

By Ruth Rowland

Advertising: Aruba . Lowe New York

I was asked by Lowe New York to work on a set of posters for the beautiful island of Aruba. The subjects were selected from inhabitants, rather than professional models and then asked to provide me with samples of their handwriting.

Taking these samples as a starting point I developed a style of lettering combined with spot illustrations for each poster that reflects something of their personalities and interests. The idea was to 'get inside their heads', letting us experience a little of each of their lives on this idyllic island.

These large format posters can be seen throughout the US on subways and bus shelters.

Handwriting for Aruba Advertising Campaign Posters: Quincy & Wesley Connor

Handwriting for Aruba Advertising Campaign Posters: Reggy Perez

Handwriting for Aruba Advertising Campaign Posters: Chiara and Sophia

Handwriting for Aruba Advertising Campaign Posters: Francis Jacobs

Handwriting for Aruba Advertising Campaign Posters: Osmar Virolyle

Handwriting for Aruba Advertising Campaign Posters: Eddy Croes

Handwriting for Aruba Advertising Campaign Posters: Ashley Wilson

Handwriting for Aruba Advertising Campaign Posters: Oliver Riding

Handwriting for Aruba Advertising Campaign Posters: Mary Ann

Handwriting for Aruba Advertising Campaign Posters: Kenny Theysen

Handwriting for Aruba Advertising Campaign Posters: Nashette Wouters

Handwriting for Aruba Advertising Campaign Posters: Jonathan Vieira

See more of my campaign work in the advertising folder in the menu above or head over to my Pilot Pens commission to see more handwriting ...

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