By Ruth Rowland
It was great to be asked to work on the Pretenders new deluxe edition 3CD box sets, Pretenders and Pretenders II, curated by Chrissie Hynde.
Pretenders Deluxe Edition Box Set: Hand Lettered Disc Numerals
Pretenders II Deluxe Edition Box Set: Hand Lettered Disc Numerals
As with all my projects, working on a brief is an evolution of ideas, not all of which make it to the final design. In this case, I created some loose and wild disc numerals, along with some lyric-inspired hand lettering to work alongside the band photos.
Pretenders Deluxe Edition Box Set: Unused Lyric Lettering Visual
Pretenders Deluxe Edition Box Set: Unused Lyric Lettering Visual
The striking album design is by Stuart Crouch Creative, who asked me to contribute lettering to specific layouts, I particularly love the red visual above. If you have the box sets, you'll know that the lyric lettering didn't make it to the final cut but I thought it would be interesting to include it here, as part of the design process that most people don't get to see.
Pretenders II Deluxe Edition Box Set: Unused Lyric Lettering Visual
Pretenders II Deluxe Edition Box Set: Unused Lyric Lettering Visual
If you've enjoyed this post, you might like to read about more of my lettering work for Chrissie Hynde in my Music folder or see more graffiti-inspired lettering for Sketch Advertising Agency in my Advertising folder.
