Hand Lettered Strapline for Coca-Cola Campaign

I was delighted to be asked to work on a hand drawn strapline for this Australian poster campaign for Coca-Cola.

After working on a range of options, we settled on this casual script with a touch of exotic flora to capture the essence of the beach - do you feel it?

The beach is calling ...

Hand Lettered Strapline for Coca-Cola Campaign: the beach is calling

See more of my advertising lettering in the folder above or continue the holiday mood and take a look at my work for luxury hotel company, Belmond ...