By Ruth Rowland
It was wonderful to be asked to work for aspirational hotel and travel company, Belmond.
The brief was to create some hand drawn lettering for a series of five advertisements for magazines, such as Condé Nast Traveller, Harper's Bazaar and Tatler.
Each design focuses on a different aspect of Belmond’s world, from their beautiful heritage hotels, stunning trains, exciting journeys and exotic cruises, to the natural splendour of their resorts.
After putting together a selection of lettering samples to fit the brief, we settled on a relaxed brush script. I wanted to create a contemporary handwritten style to complement the illustrator, Lisa Rempilli's illustration and the dynamic 'travel journal’ layout. My aim was to capture a hand-crafted, artisanal quality, that's in keeping with Belmond’s iconic heritage hotels.
Brush Lettering for Belmond Luxury Hotels and Travel
Brush Lettering for Belmond Luxury Hotels and Travel: Detail
Brush Lettering for Belmond Luxury Hotels and Travel
Brush Lettering for Belmond Luxury Hotels and Travel: Detail
Brush Lettering for Belmond Luxury Hotels and Travel
Brush Lettering for Belmond Luxury Hotels and Travel: Detail
Brush Lettering for Belmond Luxury Hotels and Travel
Brush Lettering for Belmond Luxury Hotels and Travel: Detail
Brush Lettering for Belmond Luxury Hotels and Travel
Brush Lettering for Belmond Luxury Hotels and Travel: Detail
If you've enjoyed this project, you might like to see some more campaigns I've worked on in the advertising folder in the menu above or if brush lettering has captured your fancy, head over to the editorial folder and take a look at my watercolour brush lettering for Country Living Magazine.
