By Ruth Rowland
I was delighted to be asked by the Zimmerman Agency in the US to work on their latest Pilot Pen Advertising Campaign.A lettering artist's dream - a huge box turned up in the post stuffed full of Pilot pens in every colour of the rainbow. As you can imagine, I had a lot of fun working on these characters, developing different styles of handwriting appropriate to each ad.
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/47cc0dc4734d9fd099310314_rw_600.jpg?h=8610d723171046c32d5c91ccb3b0a575)
Handwriting for Pilot Pen Advertising Campaign
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/f0b2949cc9746c68d03ea0a4_rw_600.jpg?h=2dd7cc0a231fc6d0dee020c3ca27ef26)
Handwriting for Pilot Pen Advertising Campaign
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/9bf938b012ec110d7e0deb05_rw_600.jpg?h=72c91a5d81ed23590474944802eb87c1)
Handwriting for Pilot Pen Advertising Campaign
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/27ef67f5324633ca663d8e9b_rw_600.jpg?h=111cf29ebb288e31d06df66890915cf0)
Handwriting for Pilot Pen Advertising Campaign
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/8dc67a9f515720530a498b07_rw_600.jpg?h=d9e1b0839d17c75c7a565bd448dea157)
Handwriting for Pilot Pen Advertising Campaign
See more campaign lettering in the advertising folder above, or take a look at more of my handwriting for Pilot Pens ...