By Ruth Rowland
I was delighted to be asked by the Zimmerman Agency in the US to work on their latest Pilot Pen Advertising Campaign.A lettering artist's dream - a huge box turned up in the post stuffed full of Pilot pens in every colour of the rainbow. As you can imagine, I had a lot of fun working on these characters, developing different styles of handwriting appropriate to each ad.
See more campaign lettering in the advertising folder above, or take a look at more of my handwriting for Pilot Pens ...