By Ruth Rowland
Logos: Rodney Miller Associates . Park Avenue HotelRodney Miller Associates asked me to help them design a hand lettered logo for the Park Avenue Hotel in Belfast, Northern Ireland.
The design team were working on rebranding and repositioning the hotel after extensive refurbishment. They wanted to achieve an identity that would reflect the hotel's 4 star status while emphasising its independence, style and charm in a market that's flooded with 'big brands'.
The fresh and stylish new identity is aimed at drawing in a younger clientele, while retaining the existing customers of this friendly, family run hotel. The hand lettered logo gives a unique personality to the brand which makes it stand out from the crowd.