By Ruth Rowland
As one of the most successful syndicated comic strips ever, I was delighted to be asked to work on Brenda Starr's branding by J.J. Salem, author of her new mystery novels.
Brenda Starr’s origins in the 1940s had a big influence on the style of the logo. A dynamic combination of loose script and structured retro-inspired lettering kept the style fresh and contemporary with a nod to her comic roots. A simple star monogram offered a neat alternative to the full mark.
For continuity, this high impact lipstick-red lettering has been taken across the Brenda Starr Mysteries website and book covers.
![](https://cdn.myportfolio.com/e311483b11de0a33c7710fd0bc9dbfa1/3a5eee8a3f0ac3abf3cc79a8_rw_1200.jpg?h=26cc353ce6bf409acdb14c0f1ece6889)
Brenda Starr Mysteries Branding
If you'd like to see more of my branding for publishing, take a look at my collection of author logos ...