By Ruth Rowland
I was delighted when asked to work on the hand drawn lettering for the Catholic Agency For Overseas Development's Harvest Fast Day Pack - comprising of two posters and a collection envelope. The packs are distributed to primary and secondary schools and draw the attention of both teacher and pupils to the current fund raising theme - here it's the rights of the child and the focus country is Brazil.
It was great to work with the creative team at CAFOD, who made the job easy with an organised, informative brief and thoughtful art direction throughout. The stunning poster photography by Marcella Haddad also inspired my choice of lettering, spot illustrations and colours - a playful approach to a serious subject.
Illustrative Handwriting for CAFOD Posters: Secondary School
Illustrative Handwriting for CAFOD Posters: Primary School
Illustrative Handwriting for CAFOD Posters: Collection Envelope
See more of my advertising work in the dedicated folder in the menu above or take a look at some more illustrative lettering - my calligrams for Nebianax ...
