hand lettering • calligraphy • maps • illustration
Ruta 40 Logo
Ruta 40 is a supplier of Argentinean boutique wines, all sourced from small and independent bodegas connected by the legendary road. I was asked by the Ruta 40 team to develop a logo to reflect this exciting new venture.Ruta 40 is the name of the longest road in Argentina. From La Quiaca in the north to Punta Loyola at the southern Atlantic coast, it crosses every significant wine making region in the country and was the inspiration behind the visual work. My client wanted the logo to capture something of the raw beauty and energy of the landscape combined with their own drive and passion for the wine.
Along with the logo, I was asked to provide a set of imagery that could be used alongside it to unify the brand. The starkly beautiful landscape dictated my approach to the illustrations - rough, grainy pen marks for an earthy, textural quality and erratic, organic line work for the twining vines and mesmerising sun.