hand lettering • calligraphy • maps • illustration
Park Avenue Logo
Rodney Miller Associates asked me to help them design a hand lettered logo for the Park Avenue Hotel in Belfast, Northern Ireland. The design team were working on rebranding and repositioning the hotel after extensive refurbishment. They wanted to achieve an identity that would reflect the hotel's 4 star status while emphasising it's independence, style and charm in a market that's flooded with 'big brands'. The fresh and stylish new identity is aimed at drawing in a younger clientele while retaining the existing customers of this friendly, family run hotel.A hand lettered logo can help give a unique personality to a brand which makes it stand out from the crowd. Working with the designers, I was pleased to see how well the finished logo reflects the hotel's stylish decor while giving it a friendly, approachable first impression.