By Ruth Rowland
It was great to be asked to work on the Christmas campaign lettering, Experience More Magic, for Gloucester Quays this year.
It was great to be asked to work on the Christmas campaign lettering, Experience More Magic, for Gloucester Quays this year.
The brief was to create lettering that was stylish and contemporary with a festive feel. I focused on crisp Didone letterforms combined with celebratory stars and flourishes to add some magical sparkle to the beautifully dramatic photography. Including a variety of flourish alternatives gave it the flexibility be used on a range of designs across the Centre for a very successful seasonal campaign.
Christmas Hand Lettering for Gloucester Quays: Detail
Christmas Hand Lettering for Gloucester Quays
Christmas Hand Lettering for Gloucester Quays
Christmas Hand Lettering for Gloucester Quays
Head back to the dedicated folder in the menu above to see more of my advertising work or if you'd like to see another Christmas campaign, take a look at my hand lettering for Meadowhall Shopping Centre ...
