Summer Campaign Lettering - Meadowhall Shopping Centre

I was delighted when Ledgard Jepson asked me to develop some lettering for British Land’s extensive indoor shopping centre in Sheffield, UK. With 25 years experience of working with market-leading brands, Jepson Ledgard has designed an eye-catching series of campaigns to showcase the centre’s many attractions. With an eye for detail as well as the big picture, the creative team suggested bespoke lettering with a loose and contemporary feel, to complement the fresh photography and stylish designs across the site. It’s always encouraging when a client understands a designer’s creative vision and the result has been a series of stylish campaigns, marking Meadowhall out as a premium shopping centre. You can see the luminous Summer campaign below or take a look at the heart-warming Christmas campaign. The casual but legible lettering can be seen across projects as large as 48 sheet posters and as small as newsletters, unifying the brand and creating a strong visual identity. An ongoing project, I’m looking forward to working with Ledgard Jepson in the coming year, if you’d like to see more of my work with them, take a look at their logo design for St Luke’s Hospice, one of Sheffield’s best known charities.

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