By Ruth Rowland
I was thrilled to be asked to work on the John Lennon 'Gimme Some Truth' Campaign to commemorate his 70th birthday.
Overseen by Yoko Ono and EMI Music, the campaign was launched with the worldwide release of eight digitally remastered studio albums and several newly-compiled titles.
'Double Fantasy', 1980’s GRAMMY Award winner for Album of the Year, will be presented in a new 'Stripped Down' version remixed and produced by Yoko Ono and Jack Douglas, co-producers of the original mix with John Lennon.
I was asked to develop hand drawn lettering to match Lennon's own handwriting which would then be used across the albums. This involved pulling together as many samples of his handwriting as possible so that I could develop the style - research that kept me smiling as his notes were great examples of his dry wit.
A reminder of Lennon's art school background, his writing often included playful drawings and sketches. To capture some of this light humour, the logo for the campaign was inspired by the small calligraphic self portraits that often accompanied his signature.